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Middle East Market Entry

We have been looking into the market for medical beds in the United Arab Emirates, and exploring if our Papillon would be a good fit for it. According to the World Bank the average number of hospital beds per 1000 people is 2.8. In the UAE the figure is half that, just 1.4 medical beds per 1000 people.

Additionally, the private healthcare sector spending is expected to grow more rapidly than the public sector spending over the next couple of years (KPMG Limited). Mandatory medical insurance, along with privatization of hospitals, encourages spending. More spending along with the need for more medical beds means the market is ripe and ready for Papillon.

These factors are helping us generate interest and get Papillon onto the market in the Middle East.